000			01942nam a22001697a 4500
008			190828b xxu||||| |||| 00| 0 eng d
020			_a9781844800001
050			_aHF5414.M67
100			_aMoutinho, Luiz.
245			_aStrategic marketing management: a business process approach. / _cLuiz moutinho and Geoff Southern.
260			_aHampshire : _bCengage Learning EMEA, _c2010.
300			_axxii, 490 p. : _bill. ; _c26 cm.
500			_aIncludes index.
505			_aContents: Part 1: Introduction to marketing business processes: marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting): Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: data management processes: Corporate structure, network and knowledge management -- Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment): Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition): Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes): Solutions design: Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-banking interface -- Cross-boundary and global (international) management: some considerations on recent events -- Part 7: The future: Future trends in marketing
700			_aSouthern, Geoff.
942			_2lcc _cBK
999			_c6921 _d14421