000			01543nam a22001697a 4500
008			190806b xxu||||| |||| 00| 0 eng d
020			_a9780077507985
050			_aP90.B284(8e)
100			_aBaran, Stanley J.
245			_aIntroduction to mass communication: media literacy and culture. / _cStanley J. Baran.
250			_a8th ed.
260			_aNew York : _bMcGraw-Hill Education, _c2015.
300			_axxiii, 402 + various pagings : _bill. col. ; _c28 cm
500			_aIncludes glossary, references and index.
505			_aPart One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part Three: Strategic communication industries: Public relations -- Advertising -- Part Four: Mass-mediated culture in the information age: Theories and effects of effects of mass communication -- Media freedom, Regulation, and ethics -- Global media.
942			_2lcc _cBK
999			_c6857 _d14357