| 000 | 01376pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 3487332 | ||
| 003 | OSt | ||
| 005 | 20210414113919.0 | ||
| 008 | 940923s1995 ilu b 000 0 eng | ||
| 010 | _a 94024246 | ||
| 020 | _a0844232181 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHD59.Y32 |
| 082 | 0 | 0 |
_a659 _220 |
| 100 | 1 | _aYale, David R. | |
| 245 | 1 | 0 |
_aPublicity and media relations checklists : _b59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / _cDavid R. Yale. |
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _cc1995. |
||
| 300 |
_aix, 190 p. ; _c28 cm. |
||
| 505 | _aContents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues. | ||
| 650 | 0 | _aIndustrial publicity. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aMass media and business. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/94024246.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c611 _d8111 |
||