000			01637nam a22002177a 4500
008			160516b xxu||||| |||| 00| 0 eng d
020			_a0070860459
050			_aHF5415.M293
100			_aBerkowitz, Eric N.
245			_aMarketing. / _cEric N. Berkowitz
250			_a4th ed.
260			_aToronto: _bMcGraw-Hill, _c2000.
300			_axxviii,697p.: _bill.;
500			_aIncludes index
505			_aContents:Initiating the marketing process: Marketing: a focus on customer relationships and value -- Linking marketing and corporate strategies --The changing marketing environment -- Ethics and social responsibility in marketing -- Understanding buyers and markets: Global marketing and world trade -- Consumer behavior-- Organizational markets and buyer behavior -- Targeting marketing opportunities: Interactive marketing and electronic commerce --Turning marketing information into action -- Market segmentation, targeting and positioning -- Satisfying marketing opportunities: Developing new products and services -- Managing products and brands -- Managing services -- Pricing:Relating objectives to revenues and costs -- Pricing:arriving at the final price -- Marketing channels and wholesaling -- Supply chain and logistics management --Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales, promotion, and public relations -- Personal selling and sales management -- Managing the market process: The strategic marketing process.
700			_aCrane, Frederick G.
700			_aKerin, Roger A.
700			_aHartley, Steven W.
700			_aRudelius, William
942			_2lcc _cBK
999			_c5930 _d13430