000 02338cam a22004214a 4500
001 14954794
003 OSt
005 20210414114513.0
008 070803s2009 caua b 001 0 eng
010 _a 2007032068
020 _a032149511X (alk. paper)
035 _a(DNLM)101313458
040 _aDNLM/DLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aRA427.8.M39
060 1 0 _aWA 525
_bM4785p 2008
082 0 0 _a613.068
_222
100 1 _aMcKenzie, James F.,
245 1 0 _aPlanning, implementing, and evaluating health promotion programs :
_ba primer /
_cJames F. McKenzie, Brad L. Neiger, Rosemary Thackeray.
250 _a5th ed.
260 _aBoston:
_bPearson/Benjamin Cummings,
_cc2009.
300 _axvi, 464 p. :
_bill. ;
_c23 cm.
500 _aIncludes bibliographical references
505 _aContents: Health education,health promotion,health education and program planning -- Model for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement,measure,measurement instruments,and sampling -- Mission statement,goals,and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: making sure programs respond to wants and needs of consumers -- Implementation: strategies and associated concerns -- Implementation : strategies and associated concerns -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting -- Appendixes A : Code of ethics for the health education profession -- B : Cost-benefit and cost-effectiveness as a part of the evaluation of health promotion programs.
650 0 _aHealth promotion
_xPlanning.
650 0 _aHealth promotion
_xEvaluation.
650 0 _aHealth planning
_xMethodology.
650 1 2 _aHealth Promotion
_zUnited States.
650 2 2 _aHealth Education
_zUnited States.
650 2 2 _aHealth Planning
_zUnited States.
650 2 2 _aProgram Evaluation
_zUnited States.
700 1 _aNeiger, Brad L.
700 1 _aThackeray, Rosemary.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0724/2007032068.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c5863
_d13363