000			03757cam a22003494a 4500
001			13280472
003			OSt
005			20210414114457.0
008			030718s2003 enka bf 001 0 eng
010			_a 2003015170
020			_a0749440724
040			_aDLC _cDLC _dDLC
042			_apcc
043			_ae-uk---
050	0	0	_aHD59.H443
082	0	0	_a659.2 _222
100	1		_aHenslowe, Philip, _d1934-
245	1	0	_aPublic relations: A practical guide to the basics. / _cPhilip Henslowe.
250			_a2nd ed.
260			_aLondon : _bKogan Page, _cc2003.
300			_aviii, 152 p. : _bills. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aContents: Communication and the roles of public relations: Introduction -- Communication -- Corporate communication -- Corporate social responsibility -- Publicity -- Images -- Knowledge and understanding -- Interest -- Acceptance -- Sympathy -- External public relations sources: Introduction -- Consultancies -- Why use a consultancy? -- Types of consultancy -- Advantages of using a consultancy -- Disadvantages of using a consultancy -- Mixing and matching -- Ethics and the law: Ethics -- Codes of conduct -- The law -- Copyright law -- Working with suppliers: The brief -- The contract or agreement -- Timetabling -- Costings -- Progress chasing -- Working with publishers: The brief -- The contract -- The manuscript -- Promotion and distribution -- Working with printers: Background -- The brief and the contract -- Illustrations -- Paper specification -- Working with photographers: Choosing a photographer -- Photographic libraries -- Colour or black and white? -- Location and studio work -- Contact sheets, transparencies or digital? -- Special effects -- Assignment of copyright -- Reproduction studios -- Working with designers: Background -- Desktop publishing -- The brief -- The work -- Conclusion -- Making videos: Introduction -- The film makers -- Costs -- The concept -- The script -- Filming -- Post-production -- Exhibitions and other events: Exhibitions and trade fairs -- Support at the stand -- Setting up and running your own stand -- Organizing an exhibition -- Conclusion -- Promotions and functions: Venues -- The programme -- The characteristics and categories of events -- Visits: VIP visits -- Royal visits -- Sponsorship and educational activities: Patronage -- Sponsorship -- Why sponsor? -- Forms of sponsorship -- The national lottery -- Evaluation -- Business writing: General rules -- Reports and proposals -- Memoranda -- Minutes -- Feature articles -- Crisis management: What is crisis management? -- How to cope -- After it is over -- Working with the media: Impact -- Audience -- Television -- Radio -- Teletex and ceefax -- Television news release limited (TNR) -- External media support: Distribution -- Broadcast media -- Monitoring and evaluation -- Editorial support -- Integrated services digital network -- More information -- Planning and programming: Why have a programme? -- The programme -- How to plan the programme -- Assessment and evaluation: Assessment -- Evaluation -- Conclusion.
650		0	_aPublic relations _vHandbooks, manuals, etc.
650		0	_aPublic relations _zGreat Britain _vHandbooks, manuals, etc.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip046/2003015170.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5674 _d13174