| 000 | 02692pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 3488861 | ||
| 003 | OSt | ||
| 005 | 20210414114456.0 | ||
| 008 | 941013s1995 caua b 001 0 eng | ||
| 010 | _a 94040646 | ||
| 020 | _a9780803953970 | ||
| 020 | _a0803953984 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aRA440.5.D46 |
| 082 | 0 | 0 |
_a362.1/014 _220 |
| 245 | 0 | 0 |
_aDesigning health messages : Approaches from communication theory and public health practice / _cedited by Edward Maibach |
| 260 |
_aLondon: _bSage Publications, _c1995. |
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| 300 |
_axiii,304p. : _bill.; _c23cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Theory-driven approaches to health message design: Motivation to attend to health messages: Presentation of content and linguistic consideration -- Encouraging risk reduction: A decision-making approach to message design -- Moving people to behavior change: A staged social cognitive approach to message design -- Fear appeal in health promotion campaigns: Too much, too little, or just right? -- Thinking positively: Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences: Development consideration in designing health messages -- Fishing for success: Using the persuasive health message framework to generate effective campaign messages -- Audience-centered strategies for health message design: Using research to inform campaign development and message design: Examples from the "America responds to AIDS" campaign -- Choosing audience segmentation strategies and methods for health communication -- The gatekeeping process: The right combinations to unlock the gates -- Use of database marketing and consumer-based health communication in message design: An example from the office of cancer communications "5 a day for better health" program -- Combining theory and practice: Additional considerations: Supplementing health campaign messages: Recent developments in informing patients about their prescription drugs -- Enabling health: Policy and administrative practices at a crossroads. | ||
| 650 | 0 | _aMass media in health education. | |
| 650 | 0 | _aHealth promotion. | |
| 700 | 1 | _aMaibach, Edward. | |
| 700 | 1 | _aParrott, Roxanne. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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| 999 |
_c5655 _d13155 |
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