000			01995cam a2200313 a 4500
001			16831604
003			OSt
005			20210414114455.0
008			110617s2012 at a b 001 0 eng
010			_a 2011932343
020			_a9781111840167
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD59.D55
082	0	0	_a659.2 _223
100	1		_aDiggs-Brown, Barbara.
245	1	0	_aStrategic public relations: an audience-focused approach. / _cBarbara Diggs-Brown.
260			_aBoston, MA : _bWadsworth Cengage Learning, _cc2012 .
300			_axxix, 498 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations
650		0	_aPublic relations.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2011932343-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2011932343-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1303/2011932343-b.html
906			_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5643 _d13143