000			01100nam a22001817a 4500
008			150716b xxu||||| |||| 00| 0 eng d
020			_a9781292040738
050			_aHM1221.W55
100			_aWILCOX, Dennis L.
245			_aPublic relations writing and media techniques. / _cDennis L. Wilcox
250			_a7th ed.
260			_aLondon: _bPearson, _c2014.
300			_aii,462p. : _bill.; _c28cm.
500			_aIncludes index
505			_aContents: Getting organized for writing -- Becoming a persuasive writer -- Finding and making news -- Working with journalists and bloggers -- Writing the news release -- Preparing facts sheets, advisories, media kits, and pitches -- Creating news features and op-eds -- Radio, television and online video -- Selecting publicity photos and graphics -- Distributing news to the media -- Tapping the web and digital media -- Newsletters, brochures, and intranets -- Writing email, memos, and proposals -- Using direct mail and advertising -- Organizing meetings and events -- Planning programs and campaigns.
700			_aReber, Bryan H.
942			_2lcc _cBK
999			_c5640 _d13140