000			01977cam a2200313 i 4500
001			18049509
003			OSt
005			20210414114453.0
008			140227s2014 maua b 001 0 eng
010			_a 2014002354
020			_a9780205960644
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHM1221.W55
100	1		_aWilcox, Dennis L.
245	1	0	_aPublic relations : Strategies and tactics. / _cDennis L. Wilcox.
250			_a11th ed.
260			_aBoston: _bPearson, _c2015.
300			_a624p. : _b ills.: _c27cm.
500			_aIncludes bibliographical references and index.
505			_aContents: Role: Defining public relations -- The evolution and history of public relations -- Ethical considerations and the role of professional bodies -- The practice of public relations -- Process: The role and scope of research in public relations -- The public relations process -- Communication concepts and practice in public relations -- Evaluation and measurement of public relations programs -- Strategy: Public opinion: Role, scope and implications -- Conflict management and crisis communication -- Audiences -- Laws and applications -- Tactics: Internet and social media: Role & scope in public relations -- Media relations management: Print media -- Media relations management: Electronic media -- Event management -- Application: Communicating corporate affairs -- Public relations in entertainment, sports, and tourism -- Public relations in government -- Global public relations in an interdependent world -- Public relations in non-profit, health, and education sectors.
650		0	_aPublic relations.
650		0	_aPublic relations _zUnited States.
700	1		_aCameron, Glen T.
700	1		_aReber, Bryan H.
942			_2lcc _cBK
999			_c5601 _d13101