000			01883nam a2200313 a 4500
001			4997656
003			OSt
005			20210414114450.0
008			990323s1999 enka b 001 0 eng d
010			_a 99187872
020			_a1861522215
035			_a(OCoLC)40686518
040			_aOSU _cOSU _dDLC
042			_alccopycat
050	0	0	_aHD59.M236
100	1		_aMaitland, Ian.
245	1	0	_aPerfect PR. / _cIain Maitland.
260			_aLondon; _bInternational Thomson Business Press, _c1999.
300			_aix, 154p. : _bill. ; _c25 cm.
440		0	_aMarketing toolkits series
500			_aIncludes bibliographical references and index.
505			_aContents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign.
538			_aSystem requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows.
650		0	_aPublic relations.
650		0	_aPublicity.
906			_a7 _bcbc _ccopycat _d2 _encip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c5593 _d13093