000 | 01865cam a2200313 a 4500 | ||
---|---|---|---|
001 | 11897647 | ||
003 | OSt | ||
005 | 20210414114449.0 | ||
008 | 000127s2001 nyu b 001 0 eng | ||
010 | _a 00021454 | ||
020 | _a9781292042855 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 | _aP90.S4414 |
082 | 0 | 0 |
_a302.23 _221 |
100 | 1 | _aSeverin, Werner J. | |
245 | 1 | 0 |
_aCommunication theories : Origins, methods, and uses in the mass media. / _cWerner Severin J. |
250 | _a5th ed. | ||
260 |
_aHarlow : _bPearson, _c2014. |
||
300 |
_axv,411p.; _c24cm. |
||
500 | _aIncludes bibliographical references and index. | ||
505 | _aContents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture. | ||
650 | 0 | _aMass media. | |
650 | 0 | _aCommunication. | |
700 | 1 | _aTankard, James W. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c5566 _d13066 |