000 | 00956nam a22001697a 4500 | ||
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008 | 141118b xxu||||| |||| 00| 0 eng d | ||
020 | _a0130479128 | ||
050 | _aHD30.28.D385 | ||
100 | _aDavid, Fred R. | ||
245 |
_aStrategic management: _bconcepts and cases. / _cFred R. David. |
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250 | _a9th ed. | ||
260 |
_aUpper Saddle River: _bPrentice Hall, _c2003. |
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300 |
_axxxii, 461p.: _bills; _c26cm. |
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500 | _aIncludes name index, subject index and company index. | ||
505 | _aContent: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control. | ||
942 |
_2lcc _cBK |
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999 |
_c5264 _d12764 |