000			01335nam a22001817a 4500
008			140716b xxu||||| |||| 00| 0 eng d
020			_a9780073529882
050			_aHF5415.I53.C72
100			_aCrawdford, Merle.
245			_aNew Products Management. / _cMerle Crawdford
250			_a9th ed.
260			_aBoston: _bMcGraw Hill, _c2008.
300			_axviii,558p.: _bil.; _c25cm.
500			_aIncludes index, bibliography and appendix.
505			_aContents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
700			_aBennedetto, Anthony Di
942			_2lcc _cBK
999			_c3147 _d10647