000			00941nam a22001697a 4500
008			140715b xxu||||| |||| 00| 0 eng d
020			_a0132038625
050			_aHM1221.S45
100			_aSeitel Fraser P.
245			_aThe pratice of public relation. / _cFraser P. Seitel
250			_a10th ed.
260			_aCanada: _bPearson Prentice Hall, _c2007.
300			_axxix,442p.: _bill.; _c26cm.
500			_aIncludes appendix and index
505			_aContents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management
942			_2lcc _cBK
999			_c3137 _d10637