000			01007nam a22001817a 4500
008			140619b xxu||||| |||| 00| 0 eng d
020			_a9781439048368
050			_aP91.3.W47
100			_aWimmer, Roger D.
245			_aMass media research: an introduction. / _cRoger D.Wimmer and Joseph Dominick.
250			_a8th ed.
260			_aBoston : _bWadsworth Cengage Learning, _c2006.
300			_axii, 468p. : _bill.; _c24 cm.
500			_aIncludes appendix, glossary and index.
505			_aContents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet.
700			_aDominick, Joseph R.
942			_2lcc _cBK
999			_c3014 _d10514