000			01019nam a22001817a 4500
008			140610b xxu||||| |||| 00| 0 eng d
020			_a0132038625
050			_aHM1221.S45
100			_aSeitel,Fraser P.
245			_aThe practice of public relations. / _cFraser P.Seitel.
250			_a10th.ed.
260			_aUpper Saddle River: _bPearson; _c2007.
300			_axxix,442p.; _bills.: _c26cm.
500			_aIncludes index.
505			_aContents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
650			_aPublic Relations.
942			_2lcc _cBK
999			_c2980 _d10480