000 | 02385cam a22003614a 4500 | ||
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001 | 14990594 | ||
003 | OSt | ||
005 | 20210414114218.0 | ||
008 | 070831s2008 maua b 001 0 eng | ||
010 | _a 2007036476 | ||
020 | _a9780073529882 (alk. paper) | ||
020 | _a9780073529882 | ||
020 | _a0073529885 | ||
035 | _a(OCoLC)ocn169874129 | ||
035 |
_a(OCoLC)169874129 _z(OCoLC)156810212 |
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040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dBWX _dDLC |
||
050 | 0 | 0 | _aHF5415.153.C72 |
082 | 0 | 0 |
_a658.5/75 _222 |
100 | 1 | _aCrawford, C. Merle | |
245 | 1 | 0 |
_aNew products management. / _cMerle Crawford, Anthony Di Benedetto. |
250 | _a9th ed. | ||
260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
300 |
_axviii, 558 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 505-508) and index. | ||
505 | _aContent: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program. | ||
650 | 0 |
_aNew products _xManagement. |
|
700 | 1 | _aDi Benedetto, C. Anthony. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c2897 _d10397 |