000 02385cam a22003614a 4500
001 14990594
003 OSt
005 20210414114218.0
008 070831s2008 maua b 001 0 eng
010 _a 2007036476
020 _a9780073529882 (alk. paper)
020 _a9780073529882
020 _a0073529885
035 _a(OCoLC)ocn169874129
035 _a(OCoLC)169874129
_z(OCoLC)156810212
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dYDXCP
_dBWX
_dDLC
050 0 0 _aHF5415.153.C72
082 0 0 _a658.5/75
_222
100 1 _aCrawford, C. Merle
245 1 0 _aNew products management. /
_cMerle Crawford, Anthony Di Benedetto.
250 _a9th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2008.
300 _axviii, 558 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 505-508) and index.
505 _aContent: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program.
650 0 _aNew products
_xManagement.
700 1 _aDi Benedetto, C. Anthony.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c2897
_d10397