000			01474cam a22003138a 4500
001			14075783
005			20210414114214.0
008			050816s2006 nyu b 001 0 eng
010			_a 2005052643
020			_a0273693980 pbk
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415.D753
082	0	0	_a658.8 _222
100	1		_aDoyle, Peter, _d1943 June 23-2003.
245	1	0	_aMarketing management and strategy. / _cPeter Doyle and Phil Stern.
250			_a4th ed.
260			_aNew York : _bFinancial Times Prentice Hall, _c2006.
263			_a0601
300			_axii,446 p.: _bill.; _c26cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Management: objectives and tasks -- The Customer-led business -- Segmentation,positioning and the marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building successful brands -- Innovation and new product development -- Pricing policy: delivering value -- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service business -- Turnaround management -- Marketing in the future.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
700	1		_aStern, Phil, _d1954-
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2849 _d10349