000			00950nam a22001817a 4500
008			140411b xxu||||| |||| 00| 0 eng d
020			_a0132038625
050			_aHM1221.S45
100			_aSeitel, Fraser P.
245			_aThe Practice of public relations. / _cFraser P. Seitel
250			_a10th
260			_aUpper Saddle River: _bPearson, _c2007.
300			_axxix, 442 p.: _bill.; _c 25cm
500			_aIncludes index.
505			_aContents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.
650			_aPublic relations
942			_2lcc _cBK
999			_c2842 _d10342