000 | 01160nam a22001817a 4500 | ||
---|---|---|---|
008 | 140411b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780137034994 | ||
050 | _aHD30.28.D385 | ||
100 | _aDavid, Fred R. | ||
245 |
_aStrategic management: concepts and cases. / _cFred R. David |
||
250 | _a13th ed. | ||
260 |
_aBoston: _bPearson, _c2011. |
||
300 |
_a306 p.: _bill.; _c26.5cm |
||
500 | _aIncludes index | ||
505 | _aContents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues -- Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis. | ||
650 | _aStrategic management | ||
942 |
_2lcc _cBK |
||
999 |
_c2841 _d10341 |