000 01160nam a22001817a 4500
008 140411b xxu||||| |||| 00| 0 eng d
020 _a9780137034994
050 _aHD30.28.D385
100 _aDavid, Fred R.
245 _aStrategic management: concepts and cases. /
_cFred R. David
250 _a13th ed.
260 _aBoston:
_bPearson,
_c2011.
300 _a306 p.:
_bill.;
_c26.5cm
500 _aIncludes index
505 _aContents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues -- Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis.
650 _aStrategic management
942 _2lcc
_cBK
999 _c2841
_d10341