000 | 01241nam a22002057a 4500 | ||
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008 | 140409b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780135070659 | ||
050 |
_aHD 30.22 _b.K39 |
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100 | _aKeat, Paul G. | ||
245 |
_aManagerial Economics:economic ools fo tody's decision makes. / _bEconomic tools for today's decision makers/ _cPaul G. Keat and Philip K.Y. Young |
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250 | _a6th | ||
260 |
_aUpper Saddle River: _bPearson, _c2009. |
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300 |
_aXxii, 598p.: _bill. _c25cm |
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500 | _aIncludes index | ||
505 | _aContents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty. | ||
650 | _aEconomics | ||
700 | _aKeat Paul G. | ||
700 | _aYoung Philip K.Y. | ||
942 |
_2lcc _cBK |
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999 |
_c2813 _d10313 |