000 | 00795nam a22001697a 4500 | ||
---|---|---|---|
008 | 140320b xxu||||| |||| 00| 0 eng d | ||
050 | _aHG174.M35 | ||
082 | _22nd ed. | ||
110 | _aIndian Institute of Banking and Finance | ||
245 | _aManaging and marketing of financial services. / | ||
260 |
_aNew Delhi: _bTaxman Publications, _c2007. |
||
300 |
_a1-22, 378 p.: _bill; _c24cm. |
||
500 | _aIncludes appendix. | ||
505 | _aContents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study. | ||
650 | _aMarketing | ||
942 |
_2lcc _cBK |
||
999 |
_c2743 _d10243 |