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005 | 20210414114144.0 | ||
008 | 000224s2000 enka b 001 0 eng | ||
010 | _a 00026727 | ||
020 | _a0198775768 | ||
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042 | _apcc | ||
050 | 0 | 0 | _aHF5415.O974 |
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_a658.8 _221 |
245 | 0 | 4 |
_aThe Oxford textbook of marketing. / _cedited by Keith Blois. |
260 |
_aOxford ; _aNew York : _bOxford University Press, _c2000. |
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300 |
_ax i, 658 p. : _bill. ; _c25 cm. |
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504 | _aIncludes bibliographical references (p. [627]-645) and index. | ||
505 | _aContents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies. | ||
650 | 0 | _aMarketing. | |
700 | 1 |
_aBlois, Keith J. _q(Keith John) |
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856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html |
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