000 | 00847nam a22001577a 4500 | ||
---|---|---|---|
008 | 121008t xxu||||| |||| 00| 0 eng d | ||
020 | _a139789964723842 | ||
050 | _aHF5415.12.G4 H59 | ||
100 | _aHinson, Robert | ||
245 |
_aAfrican marketing practices: cases from Ghana. / _cRobert Hinson |
||
260 |
_aAccra: _bSedco, _cc2006. |
||
300 |
_ax, 164 p.: _c22cm. |
||
505 | _aContents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana. | ||
650 | _bMarketing | ||
942 |
_2lcc _cBK |
||
999 |
_c2392 _d9892 |