000			01911cam a2200373 a 4500
001			14596424
005			20210414114142.0
008			061016s2007 enka b 001 0 eng
010			_a 2006033911
015			_aGBA671687 _2bnb
016	7		_a013536594 _2Uk
020			_a0199260001
020			_a9780199260003
035			_a(OCoLC)ocm74915184
035			_a(OCoLC)74915184
040			_aDLC _cDLC _dBAKER _dBWKUK _dUKM _dYDXCP _dBTCTA _dDLC
050	0	0	_aHF5415.15.E43
082	0	0	_a658.8/27 _222
100	1		_aElliott, Richard H.
245	1	0	_aStrategic brand management. / _cRichard Elliott, Larry Percy.
260			_aOxford ; _aNew York : _bOxford University Press, _c2007.
300			_axiv, 265 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: The Social-cultural meaning of brands: Understanding the social psychology of brands -- Emotion and brands -- The Symbolic meaning of brands -- Cultural meanings systems and brands -- Brand equity: Brand equity -- Auditing and measuring brand equity -- Managing brands: Band strategies 1 - symbolic brands -- Brand strategies 2 - functional brands -- Brand stretching and retrenching -- Branding services and managing the corporate brand -- Brands and advertising.
650		0	_aProduct management.
650		0	_aStrategic planning.
700	1		_aPercy, Larry.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2390 _d9890