000 | 00953nam a22001697a 4500 | ||
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008 | 120910t xxu||||| |||| 00| 0 eng d | ||
020 | _a0075610310 | ||
050 | _aHF5415.13.P41 | ||
100 | _aPerreault, William D. Jr. | ||
245 |
_aApplication in basic marketing: clipping from the popular business press. / _cWilliam D. Perreault Jr. and E. Jerome McCarthy |
||
260 |
_aBoston: _bMcGraw Hill, _cc2001. |
||
300 |
_aix, 97 p.: _bill.; _c25cm. |
||
505 | _aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges. | ||
650 | _bMarketing | ||
700 | _aMcCarthy, E. Jerome | ||
942 |
_2lcc _cBK |
||
999 |
_c2311 _d9811 |