000			01344fam a22002534a 4500
001			3241776
005			20210414114035.0
008			010604s2002 maua b 001 0 eng
010			_a
020			_a0767415418
040			_aDLC _cDLC _dDLC _dOrLoB-B
042			_apcc
050	0	0	_aP301.5.P47 B67
100	1		_aBorchers, Timothy A.
245	1	0	_aPersuasion in the media age. / _cTimothy A. Borchers.
260			_aBoston : _bMcGraw-Hill, _c2002.
300			_axxiv, 472 p. : _bill.; _c24 cm.
504			_aIncludes bibliographical references (p. 446-456) and index.
505	0	0	_gPt. I. _tConcepts of Persuasion. _g1. _tPersuasion in Contemporary Society. _g2. _tTheories of Persuasion. _g3. _tPersuasion and Ethics in the Media Age -- _gPt. II. _tVariables of Persuasion. _g4. _tMedia Influences on Persuasion. _g5. _tUnderstanding the Audience. _g6. _tPersuasion and Visual Images. _g7. _tPersuasion and Language. _g8. _tPersuasion and Culture. _g9. _tThe Persuasiveness of the Source. _g10. _tThe Reasoning Process. _g11. _tMotivational Appeals -- _gPt. III. _tContexts and Applications of Persuasion. _g12. _tPolitical Persuasion. _g13. _tPersuasive Movements. _g14. _tAdvertising. _g15. _tInterpersonal Persuasion. _g16. _tCreating Persuasive Presentations.
650		0	_aPersuasion (Rhetoric)
650		0	_aMass media.
900			_bTOC
942			_2lcc _cBK
999			_c1556 _d9056