000			01195nam a22001817a 4500
008			120607t xxu||||| |||| 00| 0 eng d
020			_a0006386326
050			_aHF5415.1265.B57
100			_aBishop, Bill
245			_aGlobal marketing for the digital age: globalize your business with digital online technology. / _cBill Bishop
260			_aCanada: _bHaper Business, _c1999.
300			_axvi, 270p.: _bill.; _c23cm.
500			_aIncludes index
505			_aContents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading.
650			_aInternet marketing _xExpoert Marketing
650			_aInternational Marketing
942			_2lcc _cBK
999			_c1174 _d8674