000			01900cam a22003134a 4500
001			12654262
005			20210414113956.0
008			020124s2003 maua b 001 0 eng
010			_a 2002019869
020			_a0072466588 (pbk. : alk. paper)
020			_a0071198717 (International : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13.P388
082	0	0	_a658.8 _221
100	1		_aPeter, J. Paul.
245	1	2	_aA preface to marketing management. / _cJ. Paul Peter and James H. Donnelly, Jr.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2003.
300			_axiv, 280 p. : _bill. (some col.) ; _c26 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market: Marketing research: process and systems for decision making -- Consumer behavior -- Business, government, and institutional buying -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Integrated marketing communications: advertising, sales promotion, public relations, and direct marketing - Personal selling, relationship building and sales management -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The marketing of services -- Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan.
650		0	_aMarketing _xManagement.
700	1		_aDonnelly, James H.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1097 _d8597