000			01631nam a22001697a 4500
008			120531t xxu||||| |||| 00| 0 eng d
020			_a0534047882 9780534047887
050			_aHF5415.13.AS7
100			_aAssael, Henry
245			_aMarketing management : strategy and action. / _cHenry, Assael
260			_aBoston, Mass. : _b Kent Publ., _c1985.
300			_axix, 750 + various pagings : _b ill.; _c24cm.
500			_aIncludes index.
505			_aContents: Marketing planning and strategy: The Nature of marketing -- Identifying marketing opportunity -- Opportunity and changing marketing environment -- Marketing planning and strategy -- Defining and measuring marketing opportunity : Consumer and organizational buyer behaviour -- Marketing strategies based on individual and environmental buyer influences -- Marketing information systems and marketing research -- Marketing strategy and marketing mix: Identifying the target market: Market segmentation -- Developing and positioning new products -- Product management and strategy -- Marketing communications -- The Promotional mix -- Advertising management and strategy -- Sales management and strategy --Price determination and pricing strategies -- Distribution management and strategy -- Retail and wholesale management and strategy -- Strategic marketing planning : Strategic marketing planning and corporate growth strategies -- Evaluating the company's product mix -- Marketing evaluation and control -- Special areas of marketing management : International marketing -- Service marketing -- Not-for-profit marketing.
650			_aMarketing.
942			_2lcc _cBK
999			_c1050 _d8550