000			01799cam a22003254a 4500
001			13091374
005			20210414113950.0
008			030213s2004 maua b 001 0 eng
010			_a 2003044184
020			_a0072553472 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5548.32.R393
082	0	0	_a658.8/4 _221
100	1		_aRayport, Jeffrey F.
245	1	0	_aIntroduction to e-commerce. / _cJeffrey F. Rayport, Bernard J. Jaworski.
250			_a2nd ed.
260			_aBoston : _bMcGraw-Hill / Irwin _cc2004.
300			_axxvii, 516 p. : _bill. ; _c27 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and index.
505			_aContents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary.
650		0	_aElectronic commerce.
700	1		_aJaworski, Bernard J.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1027 _d8527