000			01254nam a22002057a 4500
005			20231113161932.0
008			231113b ||||| |||| 00| 0 eng d
020			_a978007157487
050			_aHD30.4.B62(4e)
100			_aBlumberg, boris F. _92842
245			_aBusiness research methods / _cBoris F. Blumberg ... [et al.]
250			_a4th ed
260			_aBerkshire: _bMcGraw-Hill Education, _c2014.
300			_axiii, 500+ various pages: _bill.; _c27cm.
500			_aInclu7des glossary and index
505			_aContents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes.
700			_aCooper, Donald R. _92843
700			_aSchindler, Pamela S. _92445
942			_2lcc _cBK _e4th ed
999			_c10234 _d17734