000 | 01221nam a22002057a 4500 | ||
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005 | 20231113161749.0 | ||
008 | 231113b ||||| |||| 00| 0 eng d | ||
020 | _a978007157487 | ||
050 | _aHD30.4.B62(4e) | ||
100 |
_aBlumberg, boris F. _92842 |
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245 | _aBusiness research methods | ||
250 | _a4th ed | ||
260 |
_aBerkshire: _bMcGraw-Hill Education, _c2014. |
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300 |
_axiii, 500+ various pages: _bill.; _c27cm. |
||
500 | _aInclu7des glossary and index | ||
505 | _aContents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes. | ||
700 |
_aCooper, Donald R. _92843 |
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700 |
_aSchindler, Pamela S. _92445 |
||
942 |
_2lcc _cBK _e4th ed |
||
999 |
_c10231 _d17731 |