000 | 00939nam a22002417a 4500 | ||
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003 | OSt | ||
005 | 20230910142749.0 | ||
008 | 120919t xxu||||| |||| 00| 0 eng d | ||
020 | _a0862777542 | ||
040 | _cWIUC-GH | ||
050 | _aHD30.28.M26 | ||
245 |
_aManagement accounting : strategic planning: and marketing. / _cCIMA |
||
246 | _aStudy text Stage 4 :Management accounting - strategic planning and markrtinig | ||
250 | _a6th ed. | ||
260 |
_aLondon : _bBPP, _c1992. |
||
300 |
_axx, 616 p .: _bill.; |
||
500 | _aIncludes index. | ||
505 | _aContents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing | ||
650 |
_bStrategic planning _959 |
||
650 |
_bMarketing _925 |
||
710 |
_aCIMA _92387 |
||
942 |
_2lcc _cBK |
||
999 |
_c10038 _d17538 |