000 00939nam a22002417a 4500
003 OSt
005 20230910142749.0
008 120919t xxu||||| |||| 00| 0 eng d
020 _a0862777542
040 _cWIUC-GH
050 _aHD30.28.M26
245 _aManagement accounting : strategic planning: and marketing. /
_cCIMA
246 _aStudy text Stage 4 :Management accounting - strategic planning and markrtinig
250 _a6th ed.
260 _aLondon :
_bBPP,
_c1992.
300 _axx, 616 p .:
_bill.;
500 _aIncludes index.
505 _aContents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing
650 _bStrategic planning
_959
650 _bMarketing
_925
710 _aCIMA
_92387
942 _2lcc
_cBK
999 _c10038
_d17538