A cognitive psychology of mass communication. / Richard Jackson Harris and Fred W. Sanborn.
Material type:
TextSeries: Routledge communication seriesPublisher: New York: Routledge, 2014Edition: 6th edDescription: xiv, 544 p. : 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415537049 (Hardback : acidfree paper); 9780415537056 (Paperback : acidfree paper)Subject(s): Mass media -- Psychological aspectsDDC classification: 302.2301/9 LOC classification: P96.P75.H37 | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P96.P75.H37(6e) (Browse shelf) | 1 | Available | K/2145/2145/19 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P96.P75.H371(6e) (Browse shelf) | 2 | Available | K/2146/2146/19 |
Includes bibliographical references (pages 419-501) and indexes.
Contents: Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: How are media studied scientifically? -- The psychology of media use: Tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, Music, and religion: emotion to the forefront -- New: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that mayhem really matters -- Sex: is turning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in --
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