Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy.
Material type:
TextSeries: 2005-2006 editionPublisher: Boston : McGraw-Hill, 2005Description: vii, 211 p. : ill. ; 25 cmISBN: 9780072864717Subject(s): MarketingLOC classification: HF5415.P41
Contents:
Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P41 (Browse shelf) | 1 | Available | 4766/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P411 (Browse shelf) | 2 | Available | 4767/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P412 (Browse shelf) | 3 | Available | 4768/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P413 (Browse shelf) | 4 | Available | 4769/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P414 (Browse shelf) | 5 | Available | 4770/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P415 (Browse shelf) | 6 | Available | 4771/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P416 (Browse shelf) | 7 | Available | 4772/12 |
Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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