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Public relations : strategies and tactics. / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.

By: Wilcox, Dennis LContributor(s): Ault, Phillip H | Agee, Warren KendallMaterial type: TextTextPublisher: New York : HarperCollins, 1995Edition: 4th ed. / with a foreword by Edward L. BernaysDescription: xxvi, 696 p. : ill. (some col.) ; 24 cmISBN: 0673993094Subject(s): Public relations | Public relations - United StatesLOC classification: HM263.W49
Contents:
Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
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HM263.W49(4e) (Browse shelf) Available K/3185/0283/23

Includes bibliographical references and index.

Contents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics --

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