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	1.	Services marketing :integrating customer focus across the firm. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Publisher description \| Table of contents only \| Contributor biographical information Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARYCall number: HD9980.5.Z45 (3). Place hold Add to cart (remove)
	2.	Driving customer equity: how customer life time value is rehaping corporate strategy. / Roland T. Rust, Valarie Zeithaml and Katherine N. Lemon by Rust, Roland T \| Zeithaml, Valarie A \| Lemon, Katherine N. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Toronto: The Free Press, 2000Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARYCall number: HF5415.5.R87 (1). Place hold Add to cart (remove)
	3.	Services marketing: integrating customer focus across the firm. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Irwin, 2013Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARYCall number: HD9980.5.Z45(6e) (3). Place hold Add to cart (remove)

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