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Contemporary advertising and integrated marketing communications. / William F.Arens

by Arens,William F | Weigold,Micheal F | Arens,Christian.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Mcgraw-Hill, 2011Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARYCall number: HF5821.B62 (2).

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2.
Contemporary advertising and integrated marketing communications. / William F. Arens

by Arens,William F | Weigold,Micheal F | Arens,Christian.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Mcgraw-Hill, 2013Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARYCall number: HF5821.B62 (1).

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