Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Material type: TextPublisher: Mason, OH: South-Western Cengage Learning, 2014Edition: 8th edDescription: xxxi, 683 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285091136; 1285091132Subject(s): Retail tradeDDC classification: 658.8/7 LOC classification: HF5429.R47(8e)Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5429.R47(8e) (Browse shelf) | Available | K/1405/1405/19 |
Includes bibliographical references and indexes.
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --
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