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Strategic public relations: an audience-focused approach. / Barbara Diggs-Brown.

By: Diggs-Brown, BarbaraMaterial type: TextTextPublisher: Boston, MA : Wadsworth Cengage Learning, c2012Description: xxix, 498 p. : ill. ; 26 cmISBN: 9781111840167Subject(s): Public relationsDDC classification: 659.2 LOC classification: HD59.D55 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
Reference 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HD59.D55 (Browse shelf) Available 7985/412/15

Includes bibliographical references and index.

Contents: Getting oriented: What is public relations? -- Who are pr practitioners? -- Historical perspective -- Strategy in public relations -- Foundations of public relations: Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- The process of strategic public relations: Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Guide to public relations tactics: Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Public relations practice in context: Corporate sector -- Nonprofit sector -- Politics and government -- International public relations

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