Cutting-edge marketing analytics : real world cases and data sets for hands on learning. / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox,
Material type: TextPublisher: Upper Saddle River, New Jersey : Pearson Education, 2015Copyright date: ©2015Description: xix, 300 pages : ills, index; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133552522; 0133552527Subject(s): Marketing -- Management | Marketing research | Marketing research -- Case studies | Market segmentation | Revenue management | Consumer profiling -- ResearchDDC classification: 658.8/02 | 658.83 LOC classification: HF5415.127.V45Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.127.V45 (Browse shelf) | Available | K/3001/0099/23 |
Includes bibliographical references and index.
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