Your search returned 2 results.

1.
Strategic brand management: building, measuring, and managing brand equity. / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River: Pearson, 2013Online access: Table of contents only Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARYCall number: HD69.B7.K45(4e) (4).

2.
Principles of advertising & IMC. / Tom Duncan.

by Duncan, Tom.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARYCall number: HF5415.13.D84(2e) (1).

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