TY  - BOOK
AU  - Grant, Robert M.
TI  - Contemporary strategy analysis :  concepts, techniques, applications    
SN  - 0631231366
AV  - HD30.28.G72 
U1  - 658.4'012 dc21
PY  - 2002///
CY  - Maldeen, MA.
PB  - Blackwell Publishing
KW  - .
KW  - Strategic planning
N1  - Includes bibliographical references and index; Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation  -- Current trends in strategic management
ER  -