Contemporary strategy analysis : concepts, techniques, applications
Robert M. Grant
- 4th ed.
- Maldeen, MA. : Blackwell Publishing, 2002
- xii, 551 p. : illus, index ;
Includes bibliographical references and index
Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.