TY - BOOK AU - Campbell,Karlyn Kohrs AU - Huxman, Susan Schultz AU - Burkholder, Thomas R. TI - The rhetorical act : thinking, speaking and writing critically. SN - 9781133313793 AV - PN187.C18 U1 - 808 20 PY - 2015/// CY - London PB - Cengage Learning KW - Rhetorical criticicm KW - Media literacy KW - Public speaking N1 - Includes bibliographical references and index; Contents: Rhetorical perspective -- Reading rhetorical acts -- Crafting your rhetorical act -- The resources of evidence -- The resources of argument -- The resources of organization -- The resources of language -- Challenges arising from the audience -- Challenges arising from the subject and purpose -- Opportunities and challenges arising form the rhetor -- Understanding evaluation -- Understanding visual rhetoric -- Understanding the medium of transmission -- Understanding occasion -- ER -