TY  - BOOK
AU  - Puglisi, Gemma R.
TI  - Public relations campaigns and portfolio building.
SN  - 9780205824106
AV  - HM1221.P97 
U1  - 659.2 22
PY  - 2012///
CY  - Boston : 
PB  - Allyn & Bacon
KW  - Public relations
N1  - Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
ER  -