Puglisi, Gemma R.

Public relations campaigns and portfolio building. / Gemma R. Puglisi - Boston : Allyn & Bacon, 2012. - xii, 100 p. : ill. ;

Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies

9780205824106 0205824102

2010033355


Public relations.

HM1221.P97

659.2