Simons, Herbert W., <br/><br/>
Persuasion in society. / 
Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. 
 - California :  Sage Publications,  2001. 
 - xxvi, 414 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands --  Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --  
<br/><br/><label>ISBN: </label>0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>00012754  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)
<br/><br/><label>LC Class. No.: </label>HM1196.S56  
<br/><br/><label>Dewey Class. No.: </label>303.3/42